I work where brands can’t afford to be superficial. Where history, business and culture collide, and every decision carries weight.
I’m a Creative Director working between strategy and design, helping organisations find clarity without simplifying the truth. My work focuses on concept-driven identities, built to last across systems, channels and time.
I currently work at Landor, leading local and global projects for some of the world’s most iconic brands. My role is to guide teams and clients through complexity, turning identity into direction.
Over the years, my work has been recognised internationally, including a Yellow Pencil at the D&AD Awards, where I also serve as a juror in the Branding category, and a Cannes Lions win. These acknowledgements are a consequence, not the goal. I’m interested in work that demands restraint, responsibility and clear choices. I don’t believe in decorative branding. I believe in brands that mean something, because they stand for something.
Awards and Jury Roles
Personal Awards:
1 Cannes Lions – Bronze
1 D&AD Awards – Yellow Pencil
3 D&AD Awards – Graphite Pencil
3 D&AD Awards – Wood Pencil
1 EPICA Awards – Grand Prix
1 EPICA Awards – Gold / Brand Refresh
3 ONE SHOW Awards – Silver / Bronze
3 ADC Awards – Gold / Silver
1 ADCI Awards – Gold
1 ADCE Awards – Silver
1 TDC Awards – Winner
1 Eurobest Awards – Gold
5 ED*A Awards – Best of Show / Gold / Silver / Bronze
2 The Drum Awards – Silver
2 Red Dot Awards – Winner
1 TopFICE – Best Branding Agency of the Year 2024
2024 D&AD Awards, Branding Jury
2025 ADC*I Awards, Design Jury
Services
Creative Direction, Brand Strategy & Visual Identity, Creative Strategy, Digital Design Systems, AI-Driven Creative Tools
Clients
Abbott, Abbra, Bancomat, Campari Group, Cepsa, Elica, Enel, Enel X, Fendi, Generali, Geox, Imperia, Kellogg's, Lamborghini, Lavazza, Milano Cortina 2026, Milano Orchestra Sinfonica, Nen, Nespresso, Novo Nordisk, OralB, P&G, Polaroid, Presa, Saipem, Scarpa, Valtellina, WPP.